Did you know that according to the most recent surveys, 56% of businesses queried were using infographics for their marketing and sales? Furthermore, 84% of these businesses say that they have proven infographics to be effective media in their mix.
Infographics are proven to be so effective that it is believed that they get three times more liked and shared in social media channels over any other type of content.
But for that to happen, you must learn how to optimize your infographics. And as one of the best digital marketing companies in Los Angeles, we decided to list down a few tips to help you.
- Do your keyword research.
Using the right keywords will help your infographic to show up on search engine results and on social media. It also tells Google what your infographic focuses on.
- Choose your file name wisely.
Your infographic’s filename can be read by search engine bots. So as much as possible, insert your keyword in its filename. Also, don’t forget to use “-” or dash instead of using underscores when separating words in filenames. It’s because dashes are considered more user-friendly.
- Optimize your alt text.
Google and other search engines read the alt text if images to know what the image file is all about. This is why you should always put keywords that describe your infographics and images in their alt text.
- Add meta description.
Since infographics are visual content themselves, you have to use something to make Google know what they are all about. This is what meta descriptions do. Using meta description can allow you to summarize the infographics on your page so Google will be able to determine what they are all about.
- Create a user-friendly URL.
Last but not least, always make sure to create a user-friendly URL for your infographic. One great tip is to make sure that the targeted keyword and descriptive phrases are present in your infographic’s URL.
