Believe it or not, image optimization is a vital part if search engine optimization. It helps to send information to search engines on what your website is all about. But how do you do image optimization? Below is a list of tips that can help you.
Here are seven ways on how you can optimize your images as practiced by the best internet marketing company:
- Use high-quality infographics.
Creating an original and high-quality infographics can help strengthen your brand awareness and also improve your ranking if it is shared through different channels.
- Use the right file type.
It’s important that you use the right file type when saving the image you’ve created. The most common file types that are used in online websites are JPEG, GIF, and PNG.
- Check the image size.
When it comes to website optimization, you should use the right image size on your home page and landing pages. It is because using large images can cause your website to load slower.
- Write descriptive captions.
Most readers have a habit of skimming through articles first and reading the captions on images before thoroughly checking the whole article. That’s why it is also important to include descriptive captions in the photos you upload in your blog posts.
- Use SEO-friendly Alt Text for your images.
Adding relevant keywords in your image’s alt text can help search engines crawl it and show it to search users who are looking for things related to it.
- Avoid using thumbnails.
Putting too many thumbnails on your webpage can drastically affect the loading speed of your website. So as much as possible, avoid using thumbnails, especially in your blog’s related posts.
- Add an Image Sitemap.
To make sure that search engines crawl all your website images, you can create a sitemap that keeps all the important images on your website in one place.
