There was a time when content marketing only referred to blog posts and press releases, anything that the marketer can post and include a link in. However, time passed by, and now content has become more significant than ever. Today, content also refers to videos, visual banners, images, and infographics.
And in marketing, you need to use the right content that works with your business and goals. With that said, here are the different types of content that can help boost your marketing, as listed by the best digital marketing company in Los Angeles:
Interactive Visuals
Users love content that encourages them to participate in campaigns. This is why polls work best for some marketers because they can execute it with the right set of questions. The questions should be engaging enough that users actually take time to answer.
Ephemeral Content
Ephemeral content refers to content that disappears after a certain period. For example, Facebook and Instagram stories last for 24 hours. After that, your followers will not be able to see them anymore in your profile. Snapchat is also a great channel to post ephemeral content.
Videos
According to analytics, more than 59% of users watch videos on Facebook, Instagram, and Twitter. This is why it is used by 80% of businesses worldwide, making it the best form of visual marketing to date.
VR and AR
Experts predict that more practical applications of VR (virtual reality) and AR (augmented reality) in marketing will increase in 2020. For example, IKEA has already used augmented reality to market their furniture using a mobile app. A lot of websites have also used VR to hold tours of their offices and shops.
Influencer Marketing
Influencer marketing has become a big part of digital marketing. In fact, according to experts, 22% of internet users who ages 18 to 34 are likely to purchase products after seeing them being endorsed by their favorite influencers.