In our previous article, we discussed certain benefits of Facebook ads. We listed these qualities to help you determine whether FB ads serve as a perfect paid marketing channel for your business. Today, we decided to do the same, but this time we’re putting the spotlight on to Google Ads.
Google Ads allows advertisers to display advertisements and product listings within the Google ad network. Below are some key points that can help you determine if Google Ads can help your business; these are listed by the best digital marketing company in Los Angeles:
- Reach Intent Buyers
Google ads are better for businesses whose goal is to reach people who are ready to buy, and those who know what they’re are looking for.
- Measure ROI
Google ads work best in generating sales. This makes it easier for advertisers to measure their return on investment.
- Keyword Specific
As stated earlier, Google ads can target intentional buyers. This works by using specific keywords and phrases to match their search pattern.
- Costly But Effective
Unlike other paid marketing channels, you need a certain budget with Google Ads. Your monthly costs also depend on your objectives and competition, but you can start for as little as $100.
- Text Ads
Google ads mainly revolve around text ads, unlike other paid marketing channels like FB ads, Instagram ads, and Youtube ads. This means you don’t have to spend time creating visual content to advertise your website.
- Click-Through Rates
While FB Ads revolve in engaging the users and generating leads, Google ads are all about bringing traffic to your website and generating sales.
- On-Going Optimization
But similar to FB ads, you need to strategize to fully utilize your budget. You can do this monitoring your campaign weekly, and doing optimizations every now and then.
