Google My Business has become a powerful tool in the digital marketing scene. While most people think that it is just a directory listing, Google My Business offers more than that. It allows local businesses to be featured in Google search result pages, increasing their brand awareness, which can lead to an increase in traffic and sales.
To help you further understand the importance and benefits of having a listing on this site, we listed seven reasons why we think every business should have a Google My Business (GMB) listing:
- 84% of consumers turn to search engines like Google to find out information for a local purchase. And most of the information can come from a company’s GMB listing. This is the reason why you should put all of the important business information you have in your listing.
- Online consumers who find a brand or business through their GMB listing are up to 50% more likely to make a purchase.
- According to Google, businesses that continuously update their photos on their GMB listings receive 42% more requests for directions on Google Maps. They are also likely to get 35% more clicks through to their website.
- 72% of consumers who search for local businesses on Google are more likely to visit a store that is five miles away from their place.
- 85% of online users say they trust online reviews more than personal recommendations from friends and family members.
- 86% of users look up the location of a business on Google Maps, and it is one of the places where your Google My Business can be featured.
- Google said that, on average, Google My Business listings with complete profiles are likely to get seven times more clicks than empty listings.
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Want to start your own Google My Business listing? Let the best digital marketing company in Los Angeles help you. Talk to our team of experts today and get a free consultation.
