As millennials make up a more significant percentage of online buyers these past few years, the need to establish a good brand reputation has never been more important. As smart buyers, people are now likely to check out a website’s brand reputation before purchasing a product.
So if you’re new to the online market, and still coping up on how to build your brand reputation, here are a few tips that can help you:
- Show your company value on your homepage.
Users spend 80% of their time looking for information about the company by checking out their homepage. This is why it is crucial that your website’s homepage should be able to tell customers what you do and what you offer pronto.
- Add marketing videos.
According to a survey made by Forbes, 59% of senior executives prefer watching videos than reading text on landing pages. Aside from that, 7 out of 10 millennials are also likely to watch marketing videos before shopping online.
- Establish trust by putting up photos.
If possible, include a recognizable image of the company’s founder on your page. According to experts, doing so can increase your conversion by up to 35%.
- Stop using stock photos.
The best digital marketing company in Los Angeles found that using real images on landing pages can increase conversion by more than 40% compared to using stock photos.
- Post customer testimonials.
Adding customer testimonials to your homepage can actually help increase your sales by more than 35%. Plus, positive reviews make customers trust online businesses more.
