One of the current SEO tips that experts suggest is to place videos on your website’s landing pages and blog posts. Doing so increases the engagement and dwell time your users spend on the page. It also increases traffic, and help convert visitors into possible leads.
But aside from just placing a video on a page or article, you should properly learn how to properly optimize these pages.
Here are five tips from the best digital marketing company in Los Angeles on how to optimize the website page or blog post where you embedded your video:
- Check the length of the video.
It is tempting to upload long videos that showcase all the content you want to show to users. However, it is a better move to upload short videos that only last around 90 seconds or less. Shorter videos can keep the viewer engaged, and these videos are more likely to be shared on social media channels. But of course, these factors still depend on the quality of the video content.
- Create a transcript for your video.
For both user-experience and SEO purposes, create a transcript if your video has audible elements. By putting transcription on your video, you can make the video content universal for visually or hearing impaired users. Another thing that transcriptions can do is that they help search engines to fully crawl and understand the contents of the video.
- Focus on your meta-data.
When placing the video on a page or posting it as a blog post, you also need to pay attention to its meta-data. Create a good meta title and meta description so that your target users can be able to find your page through organic search. Another thing you should remember is to try and incorporate a strong call-to-action in your meta description.
- Add quality content.
Another tip when adding video on your page or blog post is to create on-page content that explains the embedded video as clearly as possible. Add a short synopsis of the video as well as include the key takeaways. Detailed page content will allow search engines such as Google to read certain rich media elements like videos. Make sure to also add your target keyword.
- Submit a video sitemap.
Aside from a sitemap, you should also create a video sitemap and submit it to Google Webmaster Tools (GWT). This will help Google crawl your videos and be indexed.