Exploring Google+ Hangouts

At the end of April, we wrote a post explaining how limited SEO knowledge can lead to disaster by making a website overly optimized. Today, we will discuss why people with substantial knowledge on search engine optimization processes are sometimes guilty of SEO overkill. In addition, we will give tips on how to prevent this…

Google Adwords is a smart method for small business to get site traffic at the start up of their business. The following are tips to maximizing the effectiveness of your PPC budget to ensure adequate site traffic and sales. 1. Research your keywords Use the Google keywords tool to search keywords related to your business. If you have a…

If you are still undecided about getting into mobile e-commerce, you may want to rethink your position after reading this article. According to an Internet Retailer report by Kevin Woodward, 37% of Internet Retailer’s Top 500’s e-retailers have dedicated mobile e-commerce sites as compared to last year’s 12%. This figure is from a study made…

With so many social media platforms to choose from, it would seem like the work is cut out for you and your social media agency. Alas, nothing could be farther from the truth. In reality, too many social media options can lead you and your social media agency astray. What to do then? Research! What are the…

Although it goes without saying that the Olympic Games are typically more closely associated with terms like unity and goodwill than they are with search engine optimization, this year’s Winter Games have allowed us a unique look into the way current events effect search results on Google. Breaking events, more often than not, occur unpredictably,…