Did you know that online reviews can help your business increase its sales? Yes, online reviews can greatly affect your business. In fact, eight out of ten people say that online reviews can influence their purchase decisions. This is the reason why user-generated content and influencer marketing work wonders for online businesses.
For you to further understand how online reviews can affect your business, we listed down seven research cases and statistical information about how online reviews can help your business.
- 68% of millennials say they trust online reviews more than any other form of advertising. 34% of millennials who opposed, on the other hand, say they believe more in television advertising.
- Experts also confirmed that reviews can lead to an average of 18% uplift in sales. This is how powerful reviews can be for businesses.
- In another study, customers who view user-generated content deliver a 133% higher conversion rate. This is also the reason why influencer marketing works effectively.
- According to digital marketing experts, reviews contribute to 10% of the Google SERP ranking.
- Customer reviews are said to be 12 times more significant and relevant for search users than any marketing materials that come from their brand or business.
- According to research done by Distilled, the review snippet can result in up to 20% increase in click-through rates.
- A product page that has 50 or more reviews can cause a 4.6% increase in conversion rates.
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