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Global E-Commerce Tips: Creating An International Profile
The Internet has made the world smaller and for e-commerce merchants, it means that it is easier to connect and reach out to customers from all over the world. In an article for the BizReport, Kristine Knight shares tips gathered from Liz Elting, CEO and co-founder of Translations.com, on how to create an international profile….
The Role of An Internet Marketing Expert
What exactly does your Internet marketing expert do for you? As an e-commerce merchant, you need to know the vital role that your internet marketing partner is doing for your business. Many will claim to be experts but in the competitive world of e-commerce, only few can truly claim the title. Before you hire an…
E-commerce On the Go: Lowdown on Mobile E-commerce
Mobile phone technology has certainly come a long way. Once just a handy means of communication, now it has transformed into a new platform for e-commerce. Mobile web is not just a fad. It is a reality that is rapidly changing the playing field for many e-commerce merchants. However, the transition from traditional e-commerce…
Google Caffeine and Search Engine Optimization
Don’t mistake the Facebook, Twitter, and MySpace streams that have begun to rear their heads on Google’s search engine result pages (SERPs) for a forthcoming lull from the search giant. The company has been quietly working on their new, faster search index algorithm (internally referred to as “Caffeine”), and have been preparing for its launch…
Managing Difficult Client Expectations When It Comes to SEO (PART I)
Because of the dozens and maybe hundreds of myths being perpetuated in the SEO business, clients tend to have unrealistic expectations some of which are based on misconceptions or outdated practices. While some problems can easily be solved with a simple discussion and explanation, there are those that are absolutely impossible to achieve. Internet marketing…
Can Google+ Help Improve Your Brand’s Search Rankings?
The answer: Most likely. According to a report from AdAge, Google is “experimenting” with the idea of making a click on the +1 button as one of the factors for ranking in the search engine’s results. But Google may actually go deeper and take into consideration the size of a “circle” and how widely its…