Your website design acts as the face of your online business. This means that your website’s look is what creates and leaves an impression on online users. They usually judge your brand by how they see and experience your website. This is why it is crucial to invest in a good website design if you want your business to grow online.
Here are five facts that will help you understand the importance of having a good website design:
- Users check your brand’s credibility through your website.
According to Stanford’s web credibility research, 75% of people base the credibility of an online business on how their website looks. That means that even if you have the best group in your business but your company website doesn’t look good, you could lose many potential leads. Online users consider the overall looks and feel of your website when engaging with your business.
- It only takes seconds for an internet user to form an opinion of your website.
Did you know that it just takes 0.05 seconds for a user to decide whether they want to purchase or subscribe to your website? A good website design is key to grabbing people’s attention and making them interested in what your brand has to offer. Investing in a great website design is crucial to a long-lasting online business.
- Online users prefer beautifully-designed websites.
According to a study made by BrightLocal.com, 41% of online consumers prefer websites with a simple design. In comparison, 59% of consumers prefer a stunning website. A beautiful website can attract users to check out its features and explore the website. However, your website should have simple navigation so it won’t confuse them. It’s because, by the end of the day, it’s not about how many visitors go to your website but how many leads it can generate.
- An outdated-design website drives customers away.
An eye-catching website is essential, but it is still necessary to make sure that its design is updated. Because a website with outdated information can drive customers away. In fact, according to research, 94% of users don’t trust outdated websites. And this is something you shouldn’t be surprised about, given the number of competitors out there. So always make sure that your website’s design is keeping up with the trends.
- You only have 10 seconds to impress an online visitor.
When an online user visits your website, all they need is to look at it for 10 seconds to decide whether they want to stay or leave it. Your website should capture the user’s attention within the first 10 seconds and keep them engaged. A good website design will provide a smooth user experience that will lead the visitors to the Call-to-Action.
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