Learn how welcome emails boost your email campaign.
More B2C or Business-to-Customer brand marketers are using welcome emails to generate more leads and sales to their business. Welcome emails are the messages sent to new subscribers, customers, or users that signed up for a brand’s newsletter. They usually feature company highlights and store information. But most importantly, welcome emails serve as your brand’s first approach to building a customer relationship.
But how effective is sending welcome emails to your new subscribers? That’s precisely what we’re going to cover for today’s article.
Here are three reasons that can show you how vital a welcome email is and how it can boost your email marketing campaign:
Open Rate and Click-through Rate
According to Hive.co, welcome emails have a 91.43% open rate and a 26.9% click-through rate. This is a fact you can use to your advantage to create a good impression on your new leads. And if done correctly, these new leads can end up becoming your customers through a new purchase.
Statista further solidified these findings with their own research. According to their own research, 84% of welcome emails successfully reach inboxes worldwide and have a 23% open rate.
Increase in Revenue
In a study done by Invesp, welcome emails with offers or promotions can boost revenue by 30% per email. In fact, welcome emails, on average, are said to generate up to 320% more revenue per email than other promotional emails.
Inbox Army, on the other hand, stated that welcome emails see more than 3x the transactions and revenue per email than regular promotional emails.
Personalized Welcome Email
Personalization can further improve the open rate and click-through rate of your email. In fact, creating a welcome email with personalized content, like simply mentioning the receiver’s name, can improve its click-through rate by 14% and its conversion rate by 10%.
This is why the best digital marketing company in Los Angeles recommends email personalization to their clients. According to 74% of marketers, targeted personalization can increase customer engagement, making this strategy worth considering.