Video marketing is an online marketing strategy that is growing increasingly fast as the years go by. This is why we at Cybertegic, a trusted digital marketing company in Los Angeles, often recommend to our clients to consider investing time and effort in video marketing. And if you’re one of the online businesses that still do not believe in the power of this visual content strategy, then this article is for you.
Here are four good reasons why you should add videos on your website’s landing page:
Videos can help you convert better than any other form of medium.
A significant 70% of marketing experts and professionals claim that video converts more than any other marketing materials and medium there is. In fact, according to the latest Google Marketing Livestream, 70% of the shoppers surveyed by Google stated that they bought from a brand they saw on YouTube. That alone can prove the effectiveness of video marketing in bringing results to your business.
Videos make users stay longer on the website.
Users checking out websites with videos stay two minutes longer on average compared to websites that don’t have a video on their landing page. This is because videos are a form of visual content that entertains and engages website users. Thus, if users see a video on the website, they often play it and stay longer to watch the content.
Users prefer videos over textual content.
A hefty 59% of shoppers reported that if a website’s landing page has both textual content and video over the same topic, they prefer to watch the video instead. This is because videos are more mind-stimulating than blog posts or even infographics. Video offers both visuals and audio experience, which are more engaging from a user’s perspective.
Videos communicate more information in less time.
According to Forrester Research, a 1-minute video is worth 1.8 million words as Dr. James McQuivery stated. This allows videos to deliver more information the customers need in less time than textual content. This is why how-to videos are so popular online.
According to Forrester Research, a one-minute video is worth 1.8 million words, as Dr. James McQuivery stated. Videos can deliver more information the customers need in less time than textual content. This is why how-to and step-by-step guide videos are so popular online and why social media users enjoy short-term videos like TikTok, Facebook Stories, and Instagram Reels.
