Which is the better ad tool for your business?
Google Ads and Facebook Ads are both powerful and effective advertising tools to drive qualified leads and sales to your business. However, the two channels have different purposes and strategies. This is why it’s crucial, especially for small businesses, to know which ad tool would work best for their brand and target audiences.
Here’s an in-depth comparison between Google Ads and Facebook Ads, as summarized by us at Cybertegic, the best digital marketing company in Los Angeles.
GOALS
- Google Ads are perfect for reaching out to ready-to-buy search users who know exactly what they are looking for. It targets customers with higher buyer intent than those who are still looking for options.
- Facebook Ads are best used to increase brand awareness. It is also effective in reaching out to potential customers that are still on the first stage of their buying journey. These are those users who are still researching and looking for what to buy in the market.
COST
- Google Ads’ cost depends on your campaign objectives, keywords, daily budget, and market competition. But small or start-up businesses can start with a budget for as low as $100 per month.
- Facebook Ads’ cost depends on the campaign setting. It can range from $1 up to $50 per day, depending on how many people you want to reach out to using your ads.
STRATEGY
- Google Ads are best used to focus on people who are searching for specific keywords and phrases. Initially, the setup must be done to start your campaign, and it should be monitored weekly and optimized as needed.
- Facebook Ads can potentially reach anyone with a Facebook account and have shown interest in a product similar to yours. Similar to Google Ads, your Facebook ad campaign should be set up. Daily campaigns also need monitoring and ongoing optimization.
CONTENT
- Google Ads allow you to create text-search ads, shopping ads, and display ads campaigns. However, start-up businesses should start with text-search ads as it is the best type of ad to make your website show on Google’s search results.
- Facebook Ads work best when used with visual content such as images and videos. This is because visual content is likely to be shared by users who found your ads.
SUCCESS MEASUREMENT
- Google Ads results can be measured through the number of clicks, click-through rates, and the number of sales that were generated by your ads.
- Facebook Ads results can be measured with the number of likes, shares, comments, and leads you can get from your ad campaigns.
