Did you know that your domain name is a key factor in your digital marketing strategy’s success? Your online business’ domain name is more than just a title and a website address. It will shape how people will think about your brand.
Is it memorable? Is it unique? Does it make people want to check the website and what you have to offer?
A great choice of a domain name will build a good foundation for all your digital marketing strategies. It will make it easier for your online marketers to incorporate your domain name and bring in leads and sales to grow your conversion over time.
Here is a guide on choosing your online business domain name as summarized by the best digital marketing company in Los Angeles, Cybertegic.
1 – Incorporate your main keyword.
Keywords are integral to your online business and digital marketing. The right choice of keywords will put your website on top of Google’s SERP. So if possible, it will be a great move to add your main keyword to your domain. The keyword you use for your domain should be relevant to your website. Remember that relevancy is a crucial factor that Google uses to index websites and show them on Google search results.
The keyword you use should also be found in your website’s content. This is the most effective way to boost your website’s ranking alongside link building.
2 – Choose a top-level domain extension.
The internet uses TLD or Top Level Domains. It is the part of your domain that comes after your site’s name. Common TLDs you may know of include: .com, .net, .org, and .co. There are now several new TLDs that you can use depending on your website and preference, but it is highly recommended to choose the old TLDs such as .com. The reason behind this is it is the most common TLD online, and people are familiar with it.
In such a case that .com is not available for the domain you have chosen, there are multiple options you can use. For example, you can add a TLD targeting your countries, such as .us (United States) and .uk (United Kingdom).
3 – Make your domain easy to spell.
It is important for your domain name to easily be remembered by online users. For that to be possible, it should easily be spelled as well. If you’re planning to use a unique domain name but will make its spelling complicated, then this is not the best move. Users may end up pronouncing the domain name wrong or misspelling it, which will definitely affect your online traffic.
Another factor you should consider is that word-of-marketing remains a powerful form of advertising. And it can only work for you if you use a domain that can easily be pronounced and remembered by customers. This will make your domain easily remembered as well, increasing the likelihood of online users visiting your website.
4 – Avoid using hyphens.
Most online entrepreneurs make the mistake of thinking that adding a hyphen to their domain name is a creative way to get users’ attention. However, they provide complexity to how users should type in your domain name. This is likely to make your domain name forgettable as it uses a special character, unlike other domain names that only use letters.
So when brainstorming for domain names, avoid using any special characters in your domain. Never use numbers as well when replacing characters, as it is likely to be mistyped or misspelled by the user.
5 – Keep it short.
Again and again, the shorter, the better it is for online domain names. Just think of the most popular websites: Google.com, YouTube.com, and Facebook.com. For one thing, shorter domain names are easier to remember than longer ones. They also make it easier to be incorporated into any of your inbound marketing materials.
This is why it is highly recommended for online entrepreneurs to think of a domain name that is short, easy to pronounce, easy to remember, and easy to spell. That is the best formula to build a domain name that will help you build your brand awareness.
6 – Make it unique.
Brainstorming is very important because it is the only way that you can get a unique domain name without sacrificing other factors mentioned above. Uniqueness can help your business stand out from its competitors. It can contribute a lot to your marketing efforts, as unique domain names usually stick in the mind of online users.
Let’s take Twitter.com, for example. The domain and brand name “Twitter” was chosen by Jack Dorsey as his idea was the product is designed to deliver a short burst of inconsequential information. And the idea itself reminds him of the “chirps from birds.”
7 – Do your domain research.
Research is vital in deciding which domain works the best for your brand name. But aside from that, after you have chosen your domain name, you should also search if it is still available to buy. There are millions of domain names online, and the domain name may be already owned by another person.
So we recommended that after finalizing a list of the possible domain names for your brand, check each domain name in the list and cross out those that are not available to purchase. However, if you want to push for a domain name that isn’t available, you can always use other TLDs to fix this problem. A domain name can be available if it is using another TLD. This is the reason why there are websites on the internet that have the same name.
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Do you need any help in building your online business? Cybertegic is a top marketing agency in Pasadena, California. We have more than 10 years of experience in the digital marketing industry, offering top online marketing services such as website development, content marketing, paid marketing, and social media marketing. If you want a free consultation for your business, you can schedule it via this link.
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