If you run an e-commerce website, image optimization is a must. You want your product images to be crawled by Google. An optimized image will also improve your product page’s chances of ranking higher on Google’s search engine results. Also, another part of your product image optimization is it helps improve your page loading speed.
Here are 5 tips to optimize images in your e-commerce website as suggested by your digital marketing company in Los Angeles, Cybertegic.
1 – Name images descriptively.
To optimize images, you need to update the name of your photos. If possible, use relevant keywords to help your page rank on search engines. A helpful tip is to create a descriptive, keyword-rich file name before uploading it to your website. Remember that search engines will not crawl the image itself but the image file name.
2 – Update your image alt attributes.
Alt attributes are text alternatives for images. They appear when a browser cannot probably render the image. If you hover a mouse on it, the alt attribute text will show. Plus, adding an alt attribute to your image also adds SEO value to your website. You can also include relevant keywords to the photos, which can help your web pages to rank better in search engines.
3 – Reduce the file size.
Almost 50% of consumers will not wait 3 seconds to load. This is why your website should load for less than 2 seconds. Large-sized file images can affect the loading page speed of your website. This is why it is recommended that website developers compress the images they use on their websites.
Compressing images will decrease the size of the image files on your webpage. According to the digital marketing agency in Los Angeles, a definitive rule for an image file size is below 70 kb.
4 – Upload the right file type.
The three most common file types used in websites are JPEG, GIF, and PNG. For e-commerce websites, it is recommended to use JPEGs as they provide the best quality for the smallest file size. Another tip is to never use GIFs for large product images. However, you can use GIFs for thumbnails and decorative photos. Image editing software allows you to save images to any file format.
5 – Use image sitemaps.
Image sitemaps help images on your website get noticed quickly by Google and other search engines. You can submit the sitemap to Google through Search Console. Use Google sitemaps to give Google and other search engines more information about the images on your website. This will also help Google find more of your website’s images.
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