Our article yesterday discussed the importance of voice search and how it is slowly shaping the future of digital marketing alongside mobile search. If you’re considering starting to optimize your website for voice search, then you found the right article.
Today, we at Cybertegic, a top digital marketing company in Los Angeles, will give you are tips on voice search optimization.
- Talk via your content.
When optimizing your web content for voice search, always think about how you talk to people. Create content like how you would answer a question verbally. Remember that voice assistants are designed to deliver answers conversationally. So write content like how you would naturally respond to someone’s inquiry.
- Write content for featured snippets.
Google uses featured snippets to answer most voice search queries. So it is a great idea to write and optimize your web content, especially blog posts for featured snippets. Use long-tail keywords instead of focusing on short-tail keywords as the former is more likely to get better results when targeting a featured snippet spot.
- Write blog posts that answer people’s questions.
Most voice searches take the form of questions, so you might want to consider creating content that answers questions that start with WH-questions. Besides that, find out the most popular search queries related to your business and products, then construct content answering those queries.
- Make sure your website is mobile-friendly.
Voice search is either done through smart speakers and mobile phones. With that fact alone, you should consider improving your website and making it mobile-friendly. A website optimized for voice search but is not mobile-friendly will not likely show on featured snippets, let alone on a voice search result page.
- Improve your website’s page speed.
As discussed in our previous article, the average page speed of a voice search result is 4.6 seconds. This shows the importance of speed when delivering results to the user. So the faster your website loads, the better your chances of showing on top of the voice search results.