How to Attract and Engage Customers to Your Online Business

Online marketing has changed the retail industry since the pandemic hit in 2020. Many businesses started to become aware of the potential of growing their sales by bringing their business online and making use of various digital channels. In fact, it is reported that there were over 2.14 billion global digital buyers last year! If you think your business needs help in growing online this 2022, here’s a quick guide on how to attract and engage customers. Here are seven tips from the best digital marketing company in Los Angeles, Cybertegic:

1. Attractive Website Design
2. Social Media Presence
3. Customer Care
4. Email Marketing
5. Special Offers and Discounts
6. Video Marketing
7. Brand Association

1 – Attractive Website Design

A report by Stanford found that 75% of people base a brand’s credibility on how its website looks. In fact, most online consumers form their first impression of a brand after seeing the website design. So hire a professional web designer to develop the appearance of your website.

Aside from the appearance of your website, you should also pay attention to your website’s user experience. This includes how it is easy for your online visitors to find what they are looking for on their website.

2 – Social Media Presence

Social media allows you to promote your brand for free. All you need to do is post updates about your brand, products, and industry. The key to getting your presence known online is posting engaging and exciting content. By delivering the type of content your target audience prefers, they will follow your social media pages. This increases your brand visibility and gets more people to know your brand.

Here are some tips you might want to consider to improve your social media presence:

• Post updates regularly. You need to let your followers know that your business is still existing and running so they won’t forget you.
• Build your brand voice. You need to have your own voice and identity in the market.
• Engage with your followers. The best way to retain the interest of your followers is to engage with them. Reply to their comments, ask for their feedback, and show that you care about what they think of your brand.
• Use visual graphics. Videos and visual graphics work well to get the attention of your target audience.
• Choose the best channel for your brand. You need to know where social media channels your target audience uses to make sure that you are reaching them with your content.

3 – Customer Care

Entrepreneur published an article that says, “customer care is your best marketing strategy.” In fact, even modern-day media and entrepreneur Gary Vaynerchuk agrees with this idea. You need to remember that there is no promotion better than satisfied customers who can only say good things about your brand and customer service.

According to research published by Forrester, they state that 45% of online consumers will abandon their transactions if their concerns are not addressed as fast as possible. To avoid cart abandonment, ensure that you deliver the best customer service possible.

4 – Email Marketing

Email marketing is another effective way to attract customers to check your brand and your eCommerce store. It is also more affordable than any other form of marketing tool that you need to pay for. Aside from that, Epsilon Branding Survey reported that 54% of online consumers have a positive attitude towards businesses that send them emails. Furthermore, 71% of their respondents stated they are likely to remember brand emails when shopping.

Here are common tips on what type of emails you should send to your subscribers:

• New products or services
• Special offers and promotions
• After-purchase emails
• Recommended products
• Special discounts for repeat customers
• Tips related to your products or services
• Industry news

5 – Special Offers and Discounts

Everyone loves promos and discounts, especially from the brands they love. It is not about the amount of money you can save from these promotions or offers. The psychological mechanism gives us the urge to purchase the product or avail of the service. For example, it is reported that any marketing phrase with the word “free” makes consumers feel excited. Online users associate the feeling of excitement with positive emotion.

Because of that, “free shipping” works as one of the best marketing promotions. It is a great way to encourage customers to purchase your product without the need to worry about adding any shipping fee. Also, remember to give special promos and discounts for your repeat customers to keep them returning to your website instead of checking out other competitors.

6 – Video Marketing

According to Hubspot, 86% of marketers say that video has effectively generated leads. In fact, most businesses believe that videos directly and positively impact their sales because using entertaining visuals is likely to attain online consumers’ attention and engagement.

So in this age, it is a no-brainer that investing in video marketing is a must for businesses. It is a great way to introduce and present your brand to online consumers, and if they find the video engaging, they are likely to interact with your website and browse through your products.

7 – Brand Association

Brand association is crucial in attracting customers to engage with your business. It creates the connection between your customer and your brand’s identity, positively affecting their purchasing decisions. Applying brand association in your digital marketing strategy then is highly important and worth considering.

To create a brand association, start with your brand identity first to set you apart from other competitors in the market. Another tip in using brand association is to tap into the emotions of your consumers. Any marketing content that makes them feel something positive or inspiring helps with their purchasing decisions.