Google announces that the coveted Trusted Store Badge is now available on free product listings. The badge has been around for almost a decade, but this is the first time that free product listings will be able to gain the badge. According to Google, 67% of online consumers rely on Google ratings such as the Trusted Store badge, price comparison, and reviews for their purchase decision last holiday season.
Google further explained that a good customer experience is crucial, especially in e-commerce, so it decided to expand its Trusted Store badge to free shopping listings.
The Benefits of the Trusted Store Badge
It is not an easy feat for e-commerce businesses to gain the Trusted Store Badge in Google. It is based on the customer experience you provide to your users. If your business excels in shipping, returns, and reviews, then you might be able to gain it.
Here are some benefits that your brand may gain from having the badge:
- Increase product listing engagement
- Improved trust in consumers
- More prominent listings in the Google Shopping tab
- Increase brand awareness and visibility
According to Google, merchants with the badge will likely receive clicks from consumers. Furthermore, lesser-known brands who have been able to gain the badge have also gained more clicks and traffic after having the badge.
How to Get the Trusted Store Badge
With all the benefits your brand can get from the Trusted Store Badge, you will want one for your shopping listings.
Google explained that the Trusted Store badge will be available to all brands based on their Shopping Experience Scorecard.
The basis for the Shopping Experience Scorecard relies on the performance of your store in the following areas:
- Shipping
- Shipping speeds
- Return windows
- Return costs
These performance metrics will also be compared against other merchants within their relative category.
And if your brand can constantly provide excellent shipping service and returns, you may gain the Trusted Store badge. The badge will then appear on your product listing.
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