Google announces that it will be using AI and a machine learning model to automatically update some of the business information in your Google Business Profile, including update business hours and real-world road information.
According to the company, using these two features aims to provide search users with more up-to-date information about neighborhood changes.
Updating Business Hours
When COVID-19 hit the globe in 2020, many businesses changed how they operate. Google has developed a machine learning model to address these changes and provide updated information to search engine users.
This model is programmed to automatically identify if the business hours of a Google Business Profile are wrong. Once the incorrect hours are determined, Google will update the profile with AI-generated predictions.
Google’s AI also uses Street View images of the storefront to identify the business hours through the operation signs. However, this enlists the help of local guides and business owners for the program to verify the predictions.
Google Duplex
Google uses another AI system called Google Duplex to contact business owners. This system allows people to have natural conversations and accomplish real-world tasks by using computers over the phone.
Through the use of this technology, Google expects that it will update the hours of more than 20 million businesses around the world within the next six months.
Machine Learning Update
Google also announced that it is currently experimenting with other ways how they can use images for AI and ML. The technology will first roll in the United States. It is, in fact, launching a third-party imagery pilot which will provide the most up-to-date speed limit information.
This technology will improve driver safety by providing real and verified information about the area. It will also add details to make driving more efficient. Google hopes to eventually add information, including school zones, potholes, and construction.
Google Business Profile
Business Profile is one of the top-ranking factors Google considers when ranking a business on local search results. Claim your business profile now and optimize your listing to reach your target audience effectively.
If you need help with your Google Business Profile, Cybertegic is a marketing agency in Pasadena that can help you with your local search marketing.
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