Google has released its Page Experience Update this 2021. The update aims to consider a website’s user experience as a crucial factor when ranking it on Google’s SERP. Improving your website user experience can bring several benefits, including lower bounce rates, higher conversion rates, and increased customer engagement. This is why your website must deliver a great user experience that brings in sales.
Here are eight proven ways on how you can improve your website’s user experience as recommended by us at Cybertegic, the trusted digital marketing company in Pasadena:
7 Tips to Improve Website’s User Experience
1 – Clear Call-to-Action
If you want your website to convert and bring in sales. It has to have a clear call to action. It should help and lead users to take the next step. This makes your clear-to-action a crucial element for your website and your landing pages. Whether it brings leads or sales into your website, your design should lead the user’s eyes into your call-to-action.
Your website should have a compelling call to action. The best call-to-actions can grab the user’s attention right away. It should also use an action word that tells users what they should do, such as “buy now,” “learn more,” or “sign up.”
2 – Keep It Simple
When it comes to website layout, a clean and straightforward design always wins. A cleaner interface is better and is way more effective in leading a user’s attention to your call-to-action. A simple layout, for example, is a website design with two or three color schemes. There should be plenty of white space and an average of two fonts that are not too different from each other. All visual graphics should also have a purpose in your website, providing value and insight to users.
One tip is that each page has a single and definite goal. Its intent should be understandable, so users can quickly proceed with your preferred action. Don’t give them too many options as that would likely confuse them, then direct them to your desired action.
3 – Responsive Design is a Must
Google prefers websites that have a responsive design. A responsive design means that your website would be able to scale up or down to fit the user’s screen size. However, a responsive design isn’t something you can easily apply to your website. You need to hire a website developer or designer to use a responsive theme that perfectly fits all your website’s functions and features. Not only that, websites with responsive design have a higher chance of ranking on top of Google Search Results Pages.
A good, responsive design website should adapt whether the user is using a mobile device or tablet. If the design adjusts well on smaller devices, users won’t need to zoom in to read its content and call to action. Each page should also have one main focus for each page. Make sure to emphasize the white space and stick to minimalism. Your menu should also be able to adapt to a mobile look.
4 – Use Readable Fonts
Choosing your website’s font style can make a huge difference. Fonts affect the readability of your content and have a psychological impact on your website users. Your website’s font style can help your website create a good user experience, convey brand values, and complete the web design. There are specific font styles that can bring your messages so they can easily understand you. Font style also shows a brand’s characteristics such as friendliness, creativity, class, or elegance.
For starters, your font style should easily be read and is comfortable in the reader’s eyes. Also, you should consider the contrast between your website’s background and font color. Your font layout should be simple, clean, and easy to read.
5 – Properly Choose Colors
The color scheme is important as it helps with your brand awareness since it can be associated with your business. Take Coca-Cola, for example. We know it uses the colors red and white. Then there’s the McDonald’s brand which is correlated to the colors red and yellow. Colors can affect how people look at your brand. In a report published by BusinessInsider.com, 85% of people believed that color plays a major role in what brand they choose to support.
To select a color scheme, think of what your brand represents. Ask yourself what feeling you want your customers to feel when looking at your brand’s logo. For example, the color blue can imply dependability and reassurance, which businesses like Walmart or American Express use.
6 – Check Page Speed
Google Page Speed is a significant factor for a website’s user experience. According to a study, users are likely to leave if a web page takes more than three seconds to load. Thus, you should strive to make your website load faster as it creates a better user experience. Not only that, search engines, especially Google, prefer websites that load as quickly as one and a half seconds. Improving your website’s speed also helps increase your conversion.
One cause as to why a website loads slower are images. In an article posted by Zoompf.com, 90% of slow websites are caused by unoptimized images. You can fix this issue by using image compression. Images should be as small as they can and cannot be more than 1MB. You can further use PageSpeed Insights by Google to analyze your website and know what you can do to improve its loading speed.
7 – Easy Navigation
Navigation is an essential part of your overall website design. It is what your visitors will use in exploring your website. If your navigation is too complicated for your visitor, then they are more likely to leave your website right away. This is why a website with a great design should present easy navigation. Good navigation can also boost your website’s SEO. It enables search engine bots to index your website faster and efficiently.
A good tip that you should consider when creating your website navigation is that the information your user needs should be no more than three clicks away. Another tip is to make the navigation menu accessible from all of your web pages.