Whether you love them or hate them in the real world, checklists are an integral part of PPC management. Making a list of things to do at the start of each month will not only improve your profits, but ensure that you’re campaign is running at its very best. Lists make sure you cover all the bases each time, every time.
We compiled the top five tasks every your pay per click management expert should accomplish for you every month. It’s important to run by these early into the month so that the changes you make will positively affect your site’s performance for the rest of the month. Although this does not mean you can only make changes once a month; feel free to do so anytime you see a glitch in your system.
First, run a keyword report on your top 10 keywords. You have hundreds of keywords at your disposal and it’s easy to get lost in them. Your top 10 will be enough to gauge how you are performing generally. Include your negative keywords as well! After dropping non-performing keywords, add some new ones based on new products and services.
Second, run a URL report. This will enable you to channel wanted traffic to your best pages and get rid of those who are slowing you down. Remember that a good PPC management plan is about editing what works and what doesn’t. If you’re running ads on the Content Network within AdWords, do a placement performance report and focus on your top five performing and non performing sites.
And our last and probably most important task: Always be on top of what’s happening to your sites. Before editing your keywords and URLs, take a look at the previous month’s performance. Are the new keywords generating the traffic you want? Do you need to tweak that page you edited?
PPC management is about staying on top of your campaign. There may be a few more tasks you need to add to this list especially if you’re just starting out in the PPC world. Did we miss anything? Let us know!
