Last time, we gave you four real life social media tips from entrepreneurs who have taken their businesses to a whole new level. If you still aren’t convinced regarding the need for an Internet marketing expert or a social media agency to help you navigate the rapidly changing online marketplace, here are four more stories and tips from fellow entrepreneurs.
1. Use video. We have said this before and we will say it again. Use videos. With all the changes in the way search engines index web pages, adding a short (three minutes or less) and compelling (use graphics and be genuinely funny/witty) videos is one way to get on top.
The easiest first step is to create a custom channel on YouTube. Next question: what to upload? Start with instructional videos about your products or services. Any Internet marketing expert will tell you that this is a good way to add credibility to your company and if your videos are really compelling, it can even turn viewers into customers.
2. Market your video wisely. Don’t waste great video content by leaving it to rot in oblivion. Market it wisely. Seek the help of an Internet marketing expert to help you tag, title and publish the right way. It can significantly increase mileage. Check out our blog post on YouTube videos.
3. Monitor clients and prospects. Like we always say, great social media campaigns should always have a monitoring aspect. You cannot rest on your current success. Things happen and change fast in the world of Internet marketing. Create a Twitter list or add their blogs to your RSS feed.
Find out what they are saying so you can anticipate their needs and you can respond faster. You can also ask your Internet marketing expert to help you foster your relationships with your strategic partners, like journalists or professional bloggers.
4. Share some secrets. No, we’re not talking about sharing your restaurant’s secret recipe. We are talking about developing content that answers tough industry questions or sharing how-to tips that really solve problems. This kind of content will make you stand out and will boost your search rankings.
Write down the most difficult questions from your customers and create content by answering those questions. Your customers will love you for it.
Got your own real life social media tips? Share it with us!
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