If you have always been doubtful about what a social media agency can do for your business, here are some real stories and tips from real life businessmen who have taken their enterprise to the next level with social media, courtesy of the Social Media Examiner.
For example, if you like to cook, share pictures of your culinary masterpieces or a recipe of your own specialty. The point here is to keep your posts interesting, humorous, unique and most of all, authentic.
2. Pick one social media channel and use it well. Just because there are new social media tools out there, it doesn’t mean that you have to use all of them. With the help of your social media agency, find the best social media marketing platform for your business by looking at where a high concentration of your target market might be.
Use tools like LinkedIn’s search features or Follower Wonk. Once you have found your network, put 100% social media effort. This is a better use of your time and money than aimlessly targeting all platforms.
3. Use Facebook to grow your list. A truly thriving business has a strong list of leads that is continuously growing. There are many ways to do this, but one tool you can utilize is Facebook’s opt-in strategy. Ask your social media agency to help you create a custom welcome tab. Using this tab, you can then create a “reveal tab.”
Here, you can include a call to action to encourage non-fans to “Like” you and become a fan. Once you get the “Like”, you can use the opportunity to give a token in exchange for name and e-mail. It’s hitting two birds with one stone: you grow your list and you increase your fan base.
4. Make your Twitter profile count. Go all out in designing your Twitter profile, especially if you have a niche market. It says a lot about how professional you are and it gives your potential followers an idea of the kind of content they can get from you.
This can be an added service you can ask from your social media agency. Another strategy is to find Twitter IDs that target the same market as you do and follow its followers. It’s a good way to get noticed. More small business social media tips coming soon so make sure to come back and check us out.
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