How Siri Can Change the Face of Search Engine Optimization

Apple’s latest mobile operating system, iOS5, comes with a voice-activated personal assistant named “Siri,” allowing mobile phone owners to have a conversation-like method of communication with their smartphones. Siri is capable of setting reminders, meetings, and appointments. She can also send text messages and emails, as her transcription features are allowed to do such commands. Aside from all of these technological innovations, Siri can do one thing that could potentially affect the search engine optimization world – she can search for any kind of data through third-party sites like Yelp, Wolfram Alpha, and most importantly, Google.
Crispin Sheridan coins a new meaning for SEO, with the introduction of Siri. He now calls it “Siri engine optimization”, as Siri could potentially introduce new forms of functionality in terms of search and optimization campaigns. Sheridan expects that this novel technology is bound to be bigger in the next few months or years, increasing in volume as more and more adapt to this innovation. He also names three aspects of search engine optimization where Siri could play a huge part in the future.
1. Because of Siri, websites should be more conscious in terms of the mobile user experience. Local searches will now become more important as users often look for listings that are location specific. Websites should now be fully optimized with proper contact and location details, positive reviews, and high ratings from customers to make sure that Siri includes them in search results.
2. Longer tail keyword optimization will also rise with the launch of Siri, further expanding the depth of language and specificity. The recent years gave rise to long tail keyword searches and this will further increase as Siri allows users to search using a more “natural” language.
3. Schema tags will also become important as Siri will prioritize results that include rich snippets, aside from the necessary details like physical address, telephone number, and opening hours schema tags. A structured and outlined view of the data that your website offers could be a big motivation for people to visit your site instead of the competition.
Siri offers a big market as the latest Apple phone is now in the hands of 4 million owners, the number of units sold during the first three days since its launch. With voice functionality as the next trend in search engine optimization, websites should be able to cope up with the new changes in the internet marketing world and focus on developing strategies that will help them make it big in mobile devices.
SOURCE
IMG Source