Smart Insights reported that over 58% of people worldwide use social media, and the average time people spend using social media every day is 2 hours and 27 minutes. With social media, you can introduce your brand to a huge audience. However, the challenge with social media is that your content should be attractive enough to get your audience’s attention.
To help you with that, here are several tips on how to create engaging social media content:
- Add visuals and avoid posting long text.
- Re-use your viral content into visual graphics.
- Share and post your customer testimonials.
- Start contests and giveaways.
- Work with influencers.
- Use current events.
1 – Add visuals and avoid posting long text.
Everybody’s busy, and not many people will take time to read your brand’s update if it’s just a block of text. When it comes to social media, visuals are important. And if you want to market your brand, it is a golden rule that you need to add a visual to everything you post. It is necessary to be creative regarding your social media posts.
Photos or short videos speak to your target audience. The more engaging the visual, the more attention you can get as well as engagement.
2 – Re-use your viral content into visual graphics.
According to scientific studies, people remember visual information better than text. In fact, it is 65% more likely for you to retain information if it’s presented in a visual form than textual. Take advantage of this when marketing your content on social media channels. Re-use your best content or blog posts into infographics, short videos, graphs, or social media images.
When turning your content into visual graphics, remember to showcase the main points of your content. Try rewording and paraphrasing these main points to make them shorter and easier to understand.
3 – Share and post your customer testimonials.
If you want your posts to turn audiences into customers, they must first learn to trust your brand. Most shoppers online turn to reviews when searching for a product or a brand. In fact, according to recent research, a buyer reads an average of seven reviews before buying a product from a brand they’ve just encountered online.
Posting reviews from your happy and satisfied customers will bring more sales to your brand. So pick out the best testimonials and reviews, and design them into readable visuals. Add an engaging and crafty caption to ensure your followers will notice it.
4 – Start contests and giveaways.
You can start and run contests like giveaways for brands who want to grow their social media channels. These promotions allow you to increase your audience and gain engagement as people tend to join them.
Do not forget to announce and share these promotions on your website, email newsletters, and other channels to ensure a wider reach.
5 – Work with influencers.
Another way to spark engagement from your audience is to connect with known social media influencers. But only work with influencers in the same industry as yours. This way, you are sure that the audience they are reaching out to will be interested in what your brand has to offer.
Collaborating with influencers will also allow you to widen your audience reach. Plus, their followers will likely check your brand and follow your social media channels after promoting it.
6 – Use current events.
Last but not least, use current events to connect with your audience to give them an impression that you care about the same things they do. Sharing your thoughts about current events helps send local signals to search engines like Google and improves your local search results ranking.
Make sure you don’t forget your brand’s identity and voice when sharing your opinion to boost brand recall.
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Social media marketing is one of the most powerful marketing tools to bring in new customers to your brand. But remember that you need a strategic approach to market your brand through your social media channels.
If your business needs help with social media marketing, Cybertegic is a local marketing agency in Pasadena that offers social media marketing services. Our social media experts will help your brand grow your followers and bring revenue to your business.