It's A Social Media World

Many businesses today are engaging in social media marketing strategies to aid their marketing efforts. However, most do so without considering who they are targeting, how these strategies will satisfy their customers’ needs, and do not bother with consumer retention. When using social media channels, it is important to attract new visitors but also critical…

Last week, we discussed how social SEO is important not only for a search engine optimization company but for B2B marketers as well. By now, it is given that Facebook “likes”, Twitter “retweets”, and Google+ “+1s” are given weight when it comes to search engine rankings. With this in mind, the B2B segment of the…

Here’s something that will test the foresight of even the so-called best Internet marketing company. According to a fearless forecast done by BIA/Kelsey – a media research and consulting firm – more money will be spent on mobile ads in the coming years than ever before. In 2011, $784 million was spent on mobile ads…

PPC management is something not a lot of people can do at the drop of a hat. Even self-proclaimed experts in the field of Internet marketing confess that managing PPC campaigns require a certain type of skills (not to mention personality) that only a few people tend to have and be very good at the…

Most people believe that SEO is all about building links and aiming for your blog posts to go viral. However, there is another important factor that makes SEO, SEO. It is on-site optimization or OSO. On-site optimization is all about optimizing your website pages for search engines. It includes tweaking your website’s meta content —…