By now, most websites and SEO specialists have accepted the reality that Google loves to rank its own products and services higher than others. Google offers many businesses, big and small alike, resources and tools that to get a higher ranking in Google and make its search engine results pages work to their advantage.
Google Places is one area product where businesses would want their pages to rank. Though Google has been recently accused of stealing content from other local business directories like Yelp and TripAdvisor, it has made changes to how information is displayed and is now sharing user reviews written by Google users instead. YouTube is another service where results have become increasingly important as they now appear when users search for certain keywords.
What this means is that Google ranks their own products for visibility and search engine optimization companies and small businesses can use this to leverage Google for their SEO campaigns – and Google+ is no exception.
Google+ posts are now ranked first when people search for certain keywords. That +1 button right there? It’s actually a button that will help you increase your visibility in search results. The more people that click that tiny button near your post, the more it will rank higher because many users actually find it important and useful for them.
Another factor that Google+ looks into is the freshness of your post. The most recent posts most often than not, rank higher these days. More and more Google+ users share rich information that is timely and fresh, creating spark and conversations that will help boost your search engine optimization campaign and increase your brand’s visibility. Sure, Google+ is trying to replace Twitter’s real-time search and that is most likely to happen sooner or later, with Google being the omnipotent power in search engines.
Trending topics, Google+ profile and author reputation are just some of the features that you can use to strengthen your search engine optimization and internet marketing campaigns. Take advantage of how Google ranks its own products first and make sure to have your business on Google+ today, otherwise, you will be losing valuable SEO juice as time flies.
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