During the recent Search Engine Strategies held in Chicago, Eric Enge of Stone Temple Consulting, offered three scenarios where content syndication can be beneficial for the best SEO company. By definition (and most probably nature, too), content syndication will result to duplicate content which is a major no-no for any search engine optimization company. For the best SEO company to get the most effective results with content syndication without getting on the wrong side of Google, here are ideas to get started.
- To syndicate your content on other websites, be sure that the original content is found in your site and it is the only version indexed by search engines. This can be done by placing a meta robots “noindex” tag in the head of the content pages to prevent search engines from indexing their content to guarantee that no duplicated syndicated content will appear on SERPs. Doing so will also result to more links that lead back to your site.
- An alternative method is for syndicating sites to use a “rel=canonical” attribute to let the search engine spiders know that your pages are the original sources of the content. Though this is just a suggestion rather than a directive that crawlers see, this may still offer protection to the overall protection of your website against duplicate content. It is also important to incorporate either the “noindex” or “rel=canonical” method on the content syndication contract to make sure that the sites that syndicate your content follows this guideline. Double check that the websites do follow what has been stated in the contract by right-clicking the page and selecting the “View Source” for the HTML attributes.
- A more laborious and resource-intensive method is to hire two different teams to manually write different versions of the content that discuss the same topics. This ensures that content is unique even though the same topics are being written about.
Content syndication doesn’t have to be a negative practice for the best SEO company. There are many ways to ensure that duplicate content is avoided while still reaping the benefits of content syndication with SEO value.
