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Facebook Protects Employees via Free Speech

Bycyber_msadmin

When Dawnmarie Souza ranted about work and used vulgar language towards her supervisor on Facebook, she never thought it would cost her the job. Souza has recently been fired for “multiple, serious complaints about her behavior.” While it’s never acceptable and professional to bash superiors at work, using company technology and equipment, the Connecticut-based woman…

AI vs. Human Writers: Who Wins in Engagement?
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AI vs. Human Writers: Who Wins in Engagement?

Bygenie

AI writing tools are everywhere. From blog posts to product descriptions, businesses are using artificial intelligence to scale content production faster than ever. The promise is simple: more content, less time, lower cost. But there’s one question that keeps surfacing in strategy meetings: Can AI-written content truly match human writers when it comes to engagement?…

Mobile Shopping With Augmented Reality Applications

Bycyber_msadmin

Augmented reality applications are mobile applications that utilize a device’s computer-generated sensory, such as GPS and live camera. Many users are familiar with augmented reality check-in applications, such as Yelp and Foursquare. Other augmented reality applications include bar code scanning, product shape scan, and audio input recognition. As 2011 continues to be the year of…

Building a Winning Content Marketing Strategy Today

Building a Winning Content Marketing Strategy Today

Bygenie

Content marketing isn’t suffering from a lack of content. It’s suffering from a lack of purpose. Every day, businesses publish blog posts, social media updates, videos, and newsletters hoping to attract customers. Yet many of those efforts produce little more than page views and forgotten URLs. The problem isn’t volume. It’s a strategy. Without a…