Google+ is becoming an important tool for every search engine optimization company nowadays. However, its power is yet to be known. Since it still is a social networking account, a search engine optimization specialist should still maximize it and embrace it for its SEO capabilities.
Kristi Hines of Social Media Examiner shares five tips on how Google+ can be used to leverage it for search rankings.
- More followers – In the battle of the best social media agency, it can be assumed that it is always a numbers game – and most of the time, it’s true. However, it is best to think of it as a quality vs quantity competition. For Google+, a search engine optimization services provider can use it to its advantage in the form of numbers, which means that more followers would result to better search rankings. Do this by adding relevant links to your Google+ profile and webpage, link your Google+ page to your other social media accounts, and adding a Google+ badge to your website.
- Claim authorship – Claiming authorship makes your profile really stand out against the rest of the competition. Even if a user isn’t logged on into Google+, he can still see the author of articles on search results. For Google+ users logged on, they can easily add the author in their circles straight from the search results.
- Direct connection – Your Google+ page should be directly connected to your website so that it will appear in search results. A code or Google+ badge should be enough to do this. Doing so would incorporate the most recent Google+ activity right below the search results and users can also easily add the page direct from the SERPs.
- +1’s – Did you know that +1’s appear in search results as compared to Facebook’s “Like” numbers? This means that a +1 is more powerful than a “Like” since searchers can see this even if they do not own a Google+ profile. The +1 button should appear on individual pages as well as on the home page to make sharing easier too.
- Completed Profile – Another way for a search engine optimization company to maximize Google+ is to make sure that all details are filled out. Different areas of the profile are prioritized another way by Google so make sure that the SEO title, meta description, and links, have information on them. The first 55 characters of your search engine optimization company’s website should also provide enough impact as these are the first words to appear in search results.
