Today, we are sharing with you tips on how to maximize Google Analytics for lead generation courtesy of the folks over at PPC Hero.
In a nutshell, Google Analytics evaluates user action when visiting a website and lines this up against goals. Goals can include signing up for the e-mail newsletter, purchasing an item from the store or downloading files. In Google Analytics, there is something called a goal funnel which is a specified sequence of actions useful for analyzing traffic towards the goal. In PPC management, having a goal funnel is beneficial because it lets you go to specifics—as in how much dollar amounts are attributed to each goal conversion and of course, URL durations, visit durations and page visits, among others.
Now, moving on to the tips. Here are three ways to help you and your PPC management expert maximize Google Analytics for lead generation.
1. Use goal funnels to find out how you can improve drop-off rates. Google Analytics lets you see any problems in your check-out and conversion process so your PPC management team should be able to help you improve your drop-off rates. The best part of this feature? The funnel visualization makes digesting data fast and easy.
2. Optimize conversion value by viewing revenue data at keyword-level. Google Analytics lets you or your PPC management experttrack sales and revenue information at keyword-level. You can even link your AdWords keywords and find out which ones are the most profitable for your business.
3. Find out how your marketing channels work together through multi-channel funnels. Other marketing channels include paid and organic search (hello, SEO!), affiliate marketing, social media marketing, e-mail marketing and whatever your Internet marketing service provider has lined up for you. Google Analytics shows you how these channels interact and lets you find patterns. These patterns can in turn lead to insights in improving conversions and revenue, not just for PPC, but for all other marketing channels.
Keep reading this blog for more PPC management tips!