We all know how important email marketing is for an internet business to prosper. Email marketing is a cost efficient method to engage and communicate with your existing customer base. Staying in touch and keeping customers up-to-date with your business is essential for the growth of your company.
To stand out in an email campaign here are a few tips to success:
- Provide value in your emails through strong content and graphics
- Build up excitement and anticipation with promotions and exclusive deals
- Find the right frequency and delivery time to lead to a good open rate
- Grow your contact list with contacts that want to hear from your company
Timing
Timing is key. Its safe to say that most people will open their emails Tuesday-Thursday around noon. Fridays and weekends are the worst day because consumers generally are not on there computer over the weekend. However, depending on your field and business this may not always be the case. It is best to test it to see which day and time work best for your business.