Internet marketing companies have noticed that Internet marketing has finally matured in 2013. There has been 500 algorithm changes a year, and keeping up with these can be confusing and frustrating. The traditional SEO mindset must now focus from keyword tactics to new content strategies and key revenue based methods, especially now that Google made sure of the 100% of search keyword data. Some people were not able to identify the trends that can dominate 2013, but here are the top three tends internet marketers should prepare for.
1. Analytics
In 2014, new SEO reporting requires a focus on measuring REAL (in other words, not estimated) metrics on every page. Make sure that you measure traffic, conversions, and revenue. The most effective way to manage your SEO programs is to make the pages the center of your business. Internet marketing companies should pull actual data from your web analytics at the page level. Moreover, you should understand the traffic, conversions, and revenue as a result of secure search.
2. Rank
In 2013, the convergence of earned, owned, and paid media reflected in the search engine results pages. Now that we have search, social, mobile and local integrations, and the entry of mobile, content has changed in SERPs. SEO now has a new way to measure the impact of your success, by driving keyword rank for your pages and tracking its performance. You should focus on accurate rank in 2014. This means you should have a strategic action to look at the spikes and drops in traffic, not only on generic rank reports. Moreover, make sure you measure rank and performance by device.
3. Page and Content
In 2014, you should be aware of Hummingbird. You should focus on your content on your pages, because they are what attract visitors, make conversions and bring revenue. The best way to manage SEO in 2014 is to make pages the center of your business. You should think like a content marketer but analyze like an SEO. Correlate page and keyword data which you should use to understand your SEO and content performance. Moreover, set up and report on the total performance of individual and group pages.
Google has shifted towards 100% secure search. This means that internet marketing companies should focus on driving earned media. You should gain an overall view of how your content performance across pages and attribute revenues.