Mobile marketing has been steadily growing as mobile users have increased. According to an article by SEMRush.com, 58% of Americans search online using their smartphones at least once a month.
With mobile traffic continually increasing, businesses in the United States are starting to lean toward mobile marketing to bring more conversions to their website. In fact, it was reported that in 2020, the U.S. had the largest mobile advertising spending globally, amounting to over $120 billion.
If you’re one of the businesses who want to start their mobile marketing campaign this year, then this article will help you. We rounded up several tips on how you can boot-start your mobile marketing campaign.
1 – Design your website to be responsive.
If you want to get customers from your mobile marketing campaign, you need a website that is not just mobile-friendly but also mobile-optimized.
Invespcro.com says mobile optimization can increase your mobile conversion rates to at least five percent. But where do you start optimizing your website for mobile devices? Start by using a responsive design for your website.
Another way to optimize your website for mobile is to use mobile-specific development platforms. One way is to build HTML5 into your website with an adaptive design.
2 – Advertise on social media channels.
Social media has become a leading marketing channel for most small businesses. Mobile users spend a lot of time using social media platforms, especially Facebook, Instagram, and Twitter. So make sure that you create a business profile in these channels.
You can use social media to increase your brand awareness and encourage them to check and buy your products. According to Backlinko.com, 76% of U.S. customers purchased from a brand they love after seeing a shared post featuring the product.
3 – Create mobile-friendly content.
Consuming content on mobile devices is very different on a desktop. So if you want to get more leads from mobile users, you need to create mobile-friendly content.
The first step in creating mobile content should be delivered to mobile users. This means that the content should easily be skimmable. You will want to make shorter sentences and engaging headers and rely more on having relevant media content such as images and videos.
4 – Optimize your website for voice search.
According to research, 40.2 percent of mobile users use voice search features at least once daily. Thus, voice search has the potential to drive customers to your business. In fact, people often take action after performing a voice search. These actions include calling a business they found, checking the address of a local store, and exploring a company’s website. All of these actions are considered to be sales-generating.
You start by adding long-tail keywords when optimizing your website for voice search. Understand that people use natural language when using voice search. This is why it’s best to add long-tail keywords to your website content for your website to show up on voice search results.
5 – Apply local marketing.
According to research, nearly 80% of local searches on mobile devices have turned into purchases. Local marketing is a big part of mobile marketing if you want to get customers within your area. Optimizing your website for local SEO and using geo-targeted ads can increase your website conversion and the foot traffic in your physical store.
Factual.com revealed that 80% of businesses that use location-based marketing lead an increase in customer base, response rates, and customer engagement. Find an experienced digital marketing company that offers excellent SEO services to learn more about local search marketing and other related strategies. Cybertegic is a local marketing agency in Pasadena that can help you.
6 – Use SMS message marketing.
According to SMS Comparison, 9 out of 10 consumers prefer to communicate with businesses through text message. It is also reported that in 2020, people opted to use business text messaging services, which makes it one of the most rapidly growing marketing channels. SMS marketing has a higher open rate, making it one of the most effective ways to bring in business.
One of the best ways to use SMS marketing to drive sales is using digital coupons. People love coupons, and it is reported that those who receive coupons via SMS are likely to use them 10 times more often than coupons from other sources.
7 – Use video marketing.
Video marketing works well with mobile marketing as people often prefer to watch videos through their mobile devices. In fact, Ericsson reported that video traffic is estimated to account for 69 percent of all mobile traffic worldwide and is forecasted to reach 79 percent in 2027.
Video works well because it isn’t only engaging and makes it easier for people to digest information. It was reported that over 75% of online users prefer to watch videos to learn about a product, regardless of how long the video is. Thus, you must integrate video marketing into your mobile marketing campaign to encourage customer engagement.
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We hope this guide can help jumpstart your mobile marketing campaign. If you need to learn more about mobile marketing, you can schedule a free business consultation with us via this link.
