Polygraph Media, founded and head by Chris Treadway, allows brands to see if their Internet marketing service is working for them and if their social media efforts are effective. This new platform offers the following benefits:
– An accurate fan count for a particular day or time
– An engagement chart showing posts, comments, Likes shown in a page-to-page snapshot
– An accurate number of Likes for posts and pages
– Chart engagement stats for varying days of the week and hours of the day so companies can see how their campaigns perform at different times
– Word clouds to tell brands what people are saying outside of the comments section
The article notes that this kind of service and information is important because this type of feedback should be incorporated into a company’s customer service program. According to Karin Adams of Market Tools, Inc., feedback gathered from social media and traditional channels can “uncover insights to help improve business processes” and “lead to higher overall customer satisfaction.”
The services of Polygraph Media can help brands and companies streamline the kind of Internet marketing service that they need and focus on those that bring them optimal results. However, it should be noted that this kind of service is more DIY in nature and it’s always best to have the expertise of an Internet marketing service company to help companies navigate the online marketplace.