One of the many ways a website can connect to its readers is through its email subscription. Every time the website is updated with a new post, every subscriber receives an email that contains a summary of the new post and links to the original post. It may also contain ads that can benefit the website owner as well.
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| Feedburner |
For many years, Feedburner has dominated this internet marketing service. Because it comes free with its features, website owners have never really thought of using any other platform for the RSS feeds. Why would they? After all, Feedburner had the basic requirements they needed to get the job done.
But then a few months ago, the Google Developers page showed a warning:
This spurted a lot of backfire from bloggers and website owners. What were they going to do with their feed now that Google will be closing down Feedburner?
To clear up the warning or at least, shed a little light on this catastrophe for the internet marketing industry, closing up the API doesn’t necessarily mean that the service will not be available anymore. It just means that there will be some interfaces or features that users of Feedburner might not be able to use anymore.
But of course, when Feedburner deceased subscribers to 0 for many blog owners on September 20, that did not help spark more rumors.
Feedburner was closing down! Everyone thought. And apparently, they’re a month early.
So an uproar of possible alternatives had to be considered, especially if website owners didn’t want to lose their following.
To help you choose, here’s 3 alternatives for your email marketing and why you might want to transfer your feeds now.
Feedblitz
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| Feedblitz |
If you want something very similar to Feedburner and much more, Feedblitz is your main alternative. In one fast system, Feedblitz puts together your RSS feeds and email marketing. You can easily set up your feed and email in a step by step process. It works with WordPress, Blogger, Facebook, Twitter and more social media networks that you might want to use.
While it’s definitely a powerful alternative, it also has a decisive downside. Feedblitz only has a 30 day free trial. Once that’s over, you’ll have to pay, depending on how many subscribers your website has. And if you have over 1000, that might be a hefty price to pay.
Feedcat
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| Feedcat |
On the other hand, this email marketing platform allows the website owner to promote their feet using sharing, bookmarking and other services. It allows you to track your views and visits and even check where the majority of your readers are coming from. Feedcat allows you to control your feeds to your readers and social bookmarking sites. The best thing about Feedcat? The services are free.
RevResponse
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| RevResponse |
As an affiliate network that helps website owners to monetize their content, RevResponse is a kind of Feedburner alternative that you wouldn’t think existed. With its RSS to Email tool, you can turn your feeds into email newsletters. While you can also earn from every sale you make (each newsletter offers a good selection of resources for your readers), it will also serve as a good alternative for providing feeds to your subscribers. In fact, it even tracks sign-ups in real time, something Feedburner doesn’t have.