Happy New Year, everyone!
If we take a quick look at just how amazing and relevant the industry of Internet marketing was in 2014 for most businesses, there’s no doubt and clearly evident that it took the whole world by viral!
With the emergence of catchy videos, new set of keywords to bid in, different approaches in content & blog management and changes in algorithms, search engine optimization and social media techniques, it is safe to say that Internet marketing has grown significantly, becoming the go-to marketing model for both small businesses and big companies. And seeing its progress in the past 5 years, it has indeed become a larger than life industry.
Which means stiff competition will be expected in terms of online presence and virality!
As for your business – be it a startup or a major player – just how would you effectively go in and compete head-to-head with competitors with your current marketing strategies this year?
And since ‘tis the time for making New Year’s resolutions, here’s one fitted perfectly to cater to your business this 2015!
Test More Waters When it Comes to Lead Generation – Focusing on your key demographics is one thing. But for you to be able to reach much farther horizons, you have to venture out on something other than the limits of your norms. For instance, a lot of internet users today are into mobile surfing. If you think extending the accessibility of your website to mobile users will benefit your business, then there’s no reason for you not to take the risk of taking the mobile plunge by investing to a mobile version or perhaps a mobile application of your website.
More Input on Clever Visuals – As most Internet marketing experts say, videos will be the next big thing in Internet Marketing, be it for hard-selling products and services, how-tos and instructionals, as well as teasers, infographics, and explainer videos. This also goes for other visual media such as photos, interactive slideshows, animation and the likes. That’s why start brainstorming on some narrative ideas, aesthetics and learn efficient and cost-effective ways of filming shorts, AVPs and viral ads for your business.
Be Active and Consistent on your Website Curation and Promotion – Blogs – company and persona blogs alike –, press releases and product launches are given but not limited to such. Heck, there are more other ways for you to practice this resolution such as PPC campaigns, collaboration with other websites, social media presence, viral videos and animations. Of course, most of you, readers probably know just how blog posts greatly impact your website in terms of Google Rankings (Search Engine Results Position, that is), so might as well post something that is relevant to your website (such as this).
Smarter SEO and SEM – Being on the first page of Google does not rely solely on utilizing keywords. It is also backed by strong linkbuilding efforts and reliable contents. And as said a while ago, blogs are integral factor when it comes to Google Rankings. Moreover, focus on the traffic of your website. But don’t get blinded by the traffic flow of your website! Mind you, large volume of traffic/visits does not necessarily equate to sales conversion. Nevertheless, this traffic can still help you determine your key demographics, so it’s still a win-win for you if you set yourself in managing your site’s optimization well.
Set a Strict Budget for Campaigns – Of course, this will generally apply to your PPC campaigns, although it is very much applicable to your entire marketing campaign. Not to be stingy or any of that notion. As said earlier, Internet marketing is becoming pretty much bigger than it was 5-10 years earlier, and it’s not getting any cheaper. That’s why you have to forecast your campaigns and proposed projects relating to your online presence for you to come up with a feasible budget.
More Engagements on Social Media – From the looks of it, social networking sites are has evolved from a simple hub for people who want to reconnect with their long lost friends and relatives to a full-time marketing and advertising platform for business. Not only that, it is also becoming a makeshift customer service portal. Heck, it’s much easier and more accessible for consumers, not to mention the straightforward, “uncanned” response they get from a “real” human, right? So, go interact with your followers by managing your business’ social media entity on Facebook, Twitter, Instagram, YouTube and the likes. But of course, not all social media platforms will be beneficial to your business, so it is advised to pick the social network that will best suit your business.
Come Up with More Straight To The Point Contents – Sugarcoating your website with hifalutin words won’t do any good for your online presence. And gone are the days of TL;DR contents on landing pages. You want your customers to stay on your page? Give them something that won’t bore them. Perhaps, a brief introduction of your company, relatively short, concise and direct description of the nature of your business, a simple mission statement and short history. As for the product/services being offered on your site, make sure to include clear details to it. A change in layout, a few photos and dynamic interface won’t hurt.
Analyze Further on Keywords and even Hashtags – Keywords are supposed to be analyzed and studied before using them. Otherwise, it will only cost you a wad of cash instead of giving relevant traffic to your website. This time, learn further the fundamentals of keyword analytics. In relation, acquire knowledge on how to employ negative keywords to strengthen your keyword strategy. Same goes for hashtags; treat this with utter professionalism and intelligence, as these number sign-prefixed labels are significant for searching purposes, trends and classifications so use it properly.
Doing these New Year tip not only will be beneficial for your business – online presence-wise – these pointers will also allow you to come up with far more different ways to improve your business’ online entity. If you think you still need a little help from an Internet marketing firm, don’t hesitate to consult one, as they can and will help you improve your company’s marketing.