For as early as 2013, it has been said that the future of Internet marketing is through mobile usage. This 2015, it is expected to reach its pinnacle and go full-circle in targeting the demographics of mobile users. And to prove this, a recent study states that mobile cellular usage is expected to tap the 7 Billion mark this year.
As for Internet marketing experts, many of them have anticipated this paradigm shift to arrive, and currently in the midst of developing certain practices in leveraging on this seemingly profitable marketing model. Moreover, they are slowly (but surely) developing and incorporating new tactics and strategies to efficiently dominate the world of mobile marketing.
And here are just some of the key factors in Mobile Marketing that you might want to have a look through and analyze.
Mobile-Friendly Websites
Sure, this has been often discussed as far as mobile browsing is concerned. So, allow us to indulge ourselves in reminding you to update your websites. And by updating, we’re not talking about the desktop version, but also optimizing its mobile version to extend your audience reach to smartphone, tablet and other mobile device users.
More Mobile Apps
With the evident increase of mobile games, services, mobile news, webizines, social platforms and other phone widgets that are deemed useful to our everyday lives, mobile apps are quickly becoming a primary part of typical mobile usage aside from calling and texting.This triggers the surge in mobile apps leveraging among businesses – big names and start-ups alike.
Moreover, capitalizing on mobile applications doesn’t stop there. Just like search engine optimization, applications are also needed to be optimized in order to increase the visibility of your application on major application markets such as App Store and Google Play. We’ll tackle more about in the near future.
Mobile Visibility
And since we’re discussing about visibility, mobile presence is also a key factor in mobile marketing. This involves interactions and activities from various social media platforms and services that are deemed popular for mobile users such as Twitter, Spotify, Foursquare and Instagram among others. A lot of companies, brands and businesses today are inclined to create an entity using those services and employ it in order for them to acquire leads from mobile users.
In addition, allotting a chunk of your PPC budget for mobile advertising is also recommended. Although mobile PPC is yet to be fully reliable in terms of ROI measurements and clickthrough rates, many marketers are still eyeing the good points and advantages of mobile advertising, specifically visibility, traffic and lead generation.
Mobile Payments
Apple Pay, as well as the ongoing test of Twitter’s “Buy” button are just some of the breakthrough that will greatly benefit online businesses – particularly online shops and eCommerce sites – in terms of mobile shopping. For mobile users, this will give them the convenience to shop without having to visit a bank or any physical POS to complete their transaction, as they can now directly pay straight from their phones and devices.
This also gives mobile marketing a step forward in terms of sales conversion, as they don’t have to switch devices (mobile to computer) in order for them to make the purchase online.
Be “In-The-Know”
And by that, it means the utilization of location, maps and GPS services. This will most likely work on most, if not all brick-&-mortar/offline businesses. Mobile users tend to search and research establishments and shops online – particularly restaurants, salons, spa and the likes.
And in relation to your online visibility, location services also improve your business’ online presence even if you don’t have social media accounts and online entity. As long as your shop is somehow registered on Foursquare or Google Maps, through simple check-ins made by customer using their devices, this provides a discreet “word of mouth” advertising for free.