When you choose to use Google AdWords for your PPC needs, it is split into two networks – the Search Network and Display Network. Using the Search Network, text ads are placed in search results. On the other hand, the Display Network will place your display ads onto a network of websites, mobile apps, and video content. As a digital marketing company in Los Angeles, we list some of the most needed information when dealing with display network.
On websites that are ad-supported, the display ads are visual banners or text ads that you can see on the page. Such as the example below:
As a digital marketing company in Los Angeles, we at Cybertegic know how you can take full advantage of using the Display Network in your PPC campaign.
Why Should You Use the Display Network
According to the numbers from Google, the Display Network reaches 90% of all Internet users worldwide in an expanding network of websites. Now that is a huge audience that you can make impressions on.
Now with advertising, of course there are several channels you can choose to market your products or services. You can opt to air commercials or buy billboard space for ads. This is the traditional way to advertise, but, you’d have to be willing to spend hundreds, if not thousands, of dollars to get impressions.
The beauty of using PPC and the Display Network is that you can start making those impressions without spending the same amount as with traditional advertising. Furthermore, you can have an easier time measuring results by using the Display Network.
When Should You Use the Display Network
If improving brand awareness is one of the tenets of your marketing campaign, then this is the perfect time to use the Display Network. With an expansive network of websites that includes blogs and news sites, you can reach a wider audience and in the long run, more leads and conversions.
Using the Display Network doesn’t mean ads are going to be placed on websites randomly. With Google Adwords, you can target your ads to specific audiences. For example, you can select specific sites where you want your ads to be displayed, or you can opt to display ads within a website grouping that’s based on your target audience’s characteristics.
When you use the Display Network, you can expect that people will be more familiar with your brand and they eventually will search for terms specific to your brand on search engines.
Another use you can have for the Display Network is for remarketing. In addition to what we’ve discussed in a previous article about remarketing, you can make use of the Display Network to keep advertising your brand to those that have shown interest in the products or services that your business offers. This is especially useful if your company sells products or provides services that people may not purchase right away.
Now that you know how Display Network works, you can make use of it to assist your marketing efforts. Of course, you can always opt for using both the Search Network and Display Network for your internet marketing campaign. As digital marketing experts, you can count on Cybertegic to provide you with the assistance you need to ensure your business makes its mark.
