In our previous article, we listed down seven of the best PPC tools, and one of those is Google Trends. As we all know, Google Trends is a tool created by Google that shows users how often a search keyword is entered into the search engine relative to the site’s total search volume. It also happens to be an invaluable tool for PPC specialists, and as the best internet marketing consultant, we’re going to give you a breakdown of its features and uses.
How Google Trends Can Help your PPC Campaign
Planning Out Their Budget.
By giving a year-over-years search volume statistics, Google Trends allows PPC specialists to determine how much they want to allocate towards annual budgets. If the search interest for some terms is declining, experts will tend to lower their budgets and reallocate to another campaign.
Google Trends can also be helpful for building a case in getting more marketing dollars for PPC especially for companies with a limited marketing budget. It also has a “forecast” option that can give you a list of upcoming trends.
Assess Geographic Targeting
Google Trends’ Regional Interest data allows users to determine their campaigns’ geographic targeting — which is very useful in a campaign’s geo strategy. The data it gives helps PPC specialists locate and identify the geographic areas that you should target or allocate more budget towards. It can also assist in determining the regions they may want to exclude in their campaign.
Helps with Keyword Expansion Ideas
Another feature that makes Google Trends a reliable tool for PPC is that it can provide Related Terms for your keywords. It gives you a list of top keywords that are related to your keyword and are rising in popularity. Upon typing your keyword, Google Trends will show you a list of ten “Top Related Terms” and “Rising Related Terms.”
The “Related Terms” feature can also be used by PPC specialists to find new relevant keywords they can use in their campaign. It can also help with a campaign’s negative keyword expansion.
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In conclusion, Google Trends can be a useful tool anyone can use for their PPC campaign. It can help you learn more about your keywords and find interesting trends that can help you improve your campaign strategy.
