When it comes to marketing through blogging, it better be clear to you and to your social media agency that there is a huge difference between content and content that sells. At the end of the day, if your content marketing strategydoes not translate to sales, then something must be changed or improved on.
Today, we are sharing tips to create content that sells, courtesy of our expert friends at Social Media Examiner.
1. Start with a story and then answer the question: “What’s in it for me?” This should be the guiding question for you and your social media agency. The story is the lead-in. It’s how you grab their attention and keep them hooked. Your social media agency should learn the art of subtlety so that your stories are not contrived. It does not have to be overly “literary” either. It just has to be convincing and personal. For example, if you tell the story of your business’ success, make sure that at the end of it, you also share valuable tips and lessons.
- 2. Do it with video. Visuals can change the way a story is told. Be creative about it especially if you feel that your business or industry is not heavy on visuals. The idea is not just to dazzle them but to gain your audience’s trust. You’ll find that it is oftentimes easier to build that connection when there are visuals that help you non-verbally convey the message.
- 3. Don’t forget the call to action. If your product or service is time-sensitive, you and your social media agency can take advantage of this by having a strong call to action. Of course, it goes without saying that the call to action should lead to your business. Just don’t forget about the subtlety part and remember that your call to action should add value to your audience.
- 4. Don’t be afraid to compare. Customers will always compare products and services against one another. With the Internet, it is much, much easier to do so and you and your social media agency can be sure that your business, product or service is being compared against your competitor. A great way to approach this is to get ahead of the comparison game. Ask your social media agency to come out with comparative content that genuinely helps your audience make informed decisions. It’s an honest effort that your audience will surely appreciate.
Got content marketing tips of your own? Share it with us!