Earlier in this blog, we taught you the basics of doing product photography for your e-commerce. In e-commerce, all transactions are done over the web and for customers, the inability to touch and feel the product is very crucial in buying a certain product. So for e-commerce practitioners, this setback has to be compensated in other means – through effective product photography. Bringing your products to life is very essential in the e-commerce industry. Aside from the basic steps of photography, we offer you additional tips that can ultimately transcend your products from the screen to life.
After taking photos of your products, keep in mind the e-commerce design of your website. Check if the photos match the overall aesthetics of the website. This includes the color scheme and graphics that customers see in your e-commerce website. Remember that when putting photos of your products together, the easiest way to deal with this is to keep it simple and minimalistic in design.
For older cameras, having a gray card really does help. A gray card is simply a middle-gray reference which helps your camera achieve an accurate and consistent color rendering. This is especially useful for older cameras that have limited controls for white balance and color. With the gray card, photos can achieve a more realistic portrait, having a real-life color by reducing the amount of post-exposure color adjustment. For as low as $10, effective product photography can easily be achieved.
An equally important piece of equipment one should have when doing e-commerce product photography is a reliable and sturdy tripod. Without a good tripod, taking sharp, consistent, and professional-looking photos is virtually impossible. Tripods are very helpful when taking photos on the floor from above – from a bird’s eye view, so to speak. Tripods are dependent on the type of camera you have. For example, DSLRs are obviously heavier which means a sturdier tripod is needed.
Another essential tool one must have is light reflectors which basically help spread light evenly, giving products a fresher look. With the many sizes and shapes available, a medium-sized light reflector which has the same size as a large pizza, should be enough for a crisp and lively finish. Additionally, light reflectors also have different surfaces: silver foliated, white foliated, and white. Knowing the different effects of these reflectors can greatly help you create brilliant product photography. For example, gold and silver sided light reflectors reflect the most light while white reflectors help you achieve a softer and warmer glow.
In summary, three essential tools are needed for outstanding product photography for your e-commerce design: a gray card, a sturdy tripod, and a light reflector. When processing photos, combine photos that match the overall design of your e-commerce website. Remember, when all else fails, you can always make everything simple and minimalistic.