Video marketing has come to the point where it has become one of the leading digital marketing channels to help a website succeed. Even the best digital marketing companies in Los Angeles recommend their clients and partners to try video marketing. If you happen to be one of those businesses who aren’t sure if this marketing strategy is right for you, then the content below might entirely change your mind.
Here are ten reasons why businesses, regardless of size and industry, should start paying attention to video marketing:
- 46% of online shoppers say they are more likely to check the product info after seeing a video of it online.
- 70% of B2B marketers now use online video to attract potential customers. This just shows how effective video marketing is.
- 48% of people say they are likely to take action after viewing a video of a product, either by checking it, buying, or searching for its reviews.
- 20% of the cost per lead can be decreased with the proper execution of video marketing.
- An average of 157% increase in organic traffic has been seen by websites through the use of online videos.
- Users spend 88% more time on a website with videos than those without any.
- An average of 75% more inbound links has been seen on blog posts with video.
- According to experts, email click-thru rates can increase by 90% with video.
- Experts claimed that a video on your landing page gives it a 53% chance to rank top 1 on Google search results.
- 1,200% of shares are generated by social videos than text and visual content combined.
Sources:
BrainShark / Mist Media / SEOMoz / Forrester / Larry Kim
