According to Oberlo, 88% of video marketers are satisfied with their ROI (return on investment) of their video marketing campaign. Video marketing indeed can be powerful, especially in this digital age. If you’re planning to start video marketing in your current online marketing campaign, this article can help. Here are six video types that you can use in your online marketing campaign. This is summarized by us at Cybertegic, the trusted digital marketing company in Los Angeles:
Brand Videos
This type of video allows you to showcase your company’s vision, mission, and goals, which enable you to introduce your company’s brand and its ideas to your target audience. Brand videos also show your expertise and authority in the industry.
Demo Videos
Demo videos are perfect for businesses that sell physical products or virtual services such as software. You can use this type of video to showcase your product or software to target audiences and teach them how your product works.
How-to Videos
Somehow similar to demo videos, these how-to videos help customers understand and answer how-to questions about your products. They are helpful, especially when assisting or supporting your customers with techy and complicated stuff.
Animated Videos
This type of content features animated elements such as cartoons to discuss your business or product. But for this to work, it needs to be visually attractive and easily understandable. There are dozens of tools online you can use to create this content, such as Powtoon, Doodly, or Animaker.
Testimonial Videos
Reviews are very helpful in convincing possible leads to actually purchase your product or service. So just imagine the power of customer reviews in video format. Customers talking about your products and their benefits can increase and establish your brand authority.
Live Videos
Last but not least, live videos are the top of the content that can give your views to have a look at behind-the-scenes at your company. You can also broadcast events and presentations live in real-time, encouraging people to engage with you and ask questions.