Digital marketing tools have been created to help marketers with their tasks. PPC marketers deal with a lot of statistics and reports, and these tools are heaven sent to them. That’s why it is important for specialists to use the right PPC tools for the success of his campaigns.
As the best internet marketing consultant in Los Angeles, we decided to help you by listing down seven of the best PPC tools you can use:
AdWords Editor
Google Adwords Editor is a free Google application great for managing ad campaigns. It can help you organize and manage large campaigns or campaigns across multiple accounts in Google Adwords. Plus, it has all the features you need for bulk edits and optimizations, and the best thing about it is three to five times faster than Google Adwords. It even allows you to work when you’re offline.
Bing Ads Editor
Bing Ads Editor is a must-have tool if you happen to be using Bing Ads. It is a solid all-in-one tool you can use to manage your Bing Ads campaigns. By using it, you can save time and improve the performance of your search marketing campaigns. It is a powerful tool created for PPC specialists to work more efficiently.
Spyfu
SpyFu is a competitor keyword research tool for Adwords. It has some cool features that other tools don’t like its capability to download all of your competitor’s keywords. It also gives search volume statistics on keywords and uses that data to approximate what websites are spending on advertising.
iSpionage
iSpionage is an easy-to-use competitive intelligence tool that gives accurate and up-to-date competitive intelligence information to its users. It is an excellent tool used for observing competing websites and their online marketing strategy. Its features also include generating keyword suggestions, grouping and managing keyword lists, research and monitor PPC competitors, create ad groups, and export keyword lists and ad campaigns.
Google Keyword Planner
Google Keyword Planner is an essential tool used for keyword research for your ad group ideas. It acts like a workshop that allows the users to build new Search Network campaigns or expanding existing ones. It can also help with choosing competitive bids and budgets to use with your campaigns.
Google Trends
Google Trends is a handy tool which shows you how frequently a given search term is entered into Google’s search engine relative to the site’s total search volume. The information it provides can be incredibly valuable when adjusting campaigns to match seasonal demands.
Google Analytics
Google Analytics is the tool that will provide everything you need to track the effectiveness of your PPC campaign and website performance. It allows specialists to understand how the traffic your paid search campaign when it reaches your site. It will provide you with lots of different reports and tools to help you improve and understand conversion rates.
