Even your social media agencywill tell you that it does help to have a strong following on Twitter. But never for a second think that Twitter is just a numbers game. One of the biggest mistakes you or your social media agency can commit on this microblogging site is to abuse the “free” nature of Twitter. Another mistake is to think that signing up for an account will guarantee a boost in your marketing campaign. Even for sending 140-word messages, a strategy is required.
One such strategy is to choose quality over quantity. In other words, you and your social media agency should strive to build a meaningful Twitter following. How do you do this? The folks at Social Media Examiner shared some expert tips and we’re passing them on to you.
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1. Find and follow the people that matter. To entice people to follow you, make sure to build a strong profile. Present yourself in a professional and an engaging way. You can ask your social media agency for creative tips to maximize the 160 characters allowed for your bio. Don’t forget to include your location. A lot of business boils down to local engagement. And of course, having a professional photo can work wonders. So say cheese and smile!
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2. Tweet interesting things. Even your social media agency will agree with this: it’s easier said than done. What’s interesting for one group may be boring to others. How do you source out the generally pleasing and acceptable topics? You can start by subscribing to Google alerts. Or you can post photos and videos as these are proven to engage audience faster. But don’t just post random photos. Make sure it is related to your business. For example, if you are in the fashion jewelry business, model some of your wares. It’ll generate more comments and feedback from your audience.
3 3. Talk. If you are not going to engage them, what’s the use of being on Twitter? You don’t have to know someone to be able to follow back. Check out your followers’ conversation and see if you or your social media agency can find a way to carefully jump in. Better yet, start your own conversation. Utilize the power of a hash tag.