The real test of the best Internet marketing company is its ability to foresee the trends and understand the complex nature of online marketing, especially social media.
If your own social media campaigns are not performing at par with expectations, perhaps it is time to rethink your strategy. It could be the message but here’s a thought: it could be the social network itself.
An article from the BizReport offers insights on social sharing with new research data. According to the report, social sharing “isn’t just about plastering a message across Facebook and Twitter.” While there are many social networks out there, not all of them are created equal. Some are a better fit for your business while others are just not worth the time, effort and resources.
Here are some of the report’s seemingly basic yet still surprisingly new and interesting insights:
– Brands who use Facebook, StumbleUpon and Pinterest are more likely to experience a spike in referrals
– The boys are on Google+ while the girls are scattered on the other social networking sites
– Pinterest, that newbie pinboard-style sharing site, is more effective in driving traffic than the heavyweights: Google+, YouTube and LinkedIn
According to the research proponents, “it is impossible to have a successful reach on every social site, so be wise about where you place your approach.”
While the obvious social media “kings” are the top of mind choices for many retailers, especially the new ones, the results of the study prove that not all great things happen on Facebook and not all small-time social media sites are bound for smaller scale success. Think Pinterest. Think Reddit. It’s all a matter of maximizing the sites’ features and creating a campaign that genuinely engages the customers.