It has become increasingly vital in search engine optimization (SEO) to include video, audio, pictures, maps, charts to engage and encourage visitors to interact with your website. What you should know is these “engagement objects” can affect your page rank, particularly with the advent of universal search. Their search algorithm used to analyze 120 variables to rank websites but universal search (blended search) has upped that number to 200, to incorporate the importance of engagement objects in search engine optimization (SEO).
Engagement objects can offer a deeper understanding behind the name and character of your company brand. Video is considered one of the most important multimedia objects because sites like YouTube. Videos from video sharing sites range from amateur to professional, and can be about anything and everything.
For example, we can talk about Blendtec’s infamous “Will It Blend” viral video series on YouTube. The practically unknown blender brand Blendtec placed a viral video on YouTube to prove their blenders could blend anything, including an iPhone. The iPhone video caught the attention of over 7 million viewers and increased their sales 700%! Not every video has to be outrageous as Blendtec’s, but it proves that it doesn’t hurt to take chances to see what audiences like because that could mean a dramatic increase in traffic for small business owners.
Not everyone is including engagement objects on their websites so some might not see them as crucial for search engine optimization (SEO). However, engagement objects will soon become indispensible for successful search engine optimization (SEO) in blended search, just like how social media marketing platforms are considered necessities right now.
You can be a pioneer and reap the benefits of consumer’s attentions, as those companies who quickly adapted social media marketing reaped their own benefits. An engagement object is key to doing well in search engine optimization (SEO) in the future and a great way to captivate visitors and get them talking about your business. The benefits will outweigh the process of creating effective engagement objects.
Written by Daisy K.