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Over the last couple of years, we have seen just how immense and complex the movement of PPC ads was. We did see both the benefits and the downside this online marketing model could give and do to a business. We all know how Google Ads’ Shopping Campaign impacted the world of eCommerce, or the…
Happy New Year, everyone! If we take a quick look at just how amazing and relevant the industry of Internet marketing was in 2014 for most businesses, there’s no doubt and clearly evident that it took the whole world by viral! With the emergence of catchy videos, new set of keywords to bid in, different…
New Year’s Day is usually about resolutions and makeovers. The time in which reflection and recapping on the highlights of the past 12 months, and assessment of the not-so-good turn of events take place for a much needed “re-calibration”. And just like any ordinary person contemplating about his/her list of resolutions, websites do need resolutions…
Not that we’re saying the exact same spiel that most blog sites about marketing industry (including us) say during a year-end post, but we have to admit, 2014 has been indeed a big year for Internet marketing. Call it cliché, but evidently with the sudden rise and popularity of hashtags (thanks to Fallon and Timberlake),…
Everytime we hear the word, “quiz”, it only takes us back to those days of hardships and cramming in school. Not a good picture to look at, and perhaps most of you, readers will agree to this. Enough with the bittersweet trip down to memory lane! Today, quizzes – including polls and surveys – have…
There have been a lot of questions as to how the NoFollow attribute greatly helps SEO. Following with the inception of PageRank in 2005 by Google head honcho, Larry Page, this piece of HTML attribute has been useful in serving as one of the main components in determining the websites that are deserving enough to…
Internet marketing is no rocket science. Although at times, handling and maintaining your small business online can be quite a handful… For some, it can even light up their fuse and explode out of sheer frustration due to unfruitful results. This usually happens when strategies and self-serving theories are being precariously applied and executed. We’re…
To rephrase the great motivational speaker, Earl Nightingale, “Boredom is the absence of a good idea”. True enough, this so-called occupational hazard is what makes a business stagnant and stale, the same way a marriage hits the good ol’ “seven-year-itch” state. In addition, the monotony of an online business frame will also affect the desire…
Basketball legend, Michael Jordan once said, “Always turn a negative situation into a positive situation.” Absorbing the gist of this food for the thought, this is what Google’s Negative Keywords is all about. Today, many expert internet marketing firms and online advertisers see this “negativity” as a great tool to somehow be at par with…
Pay-Per-Click model can be unpredictable at times, especially when forecasting your budget for a specific campaign. Although, it is not quite new to the world of internet marketing that PPC can either bring high traffic to your website, or may cost you a ridiculously large sum of money. The latter happens especially when you overshot…
